Post by account_disabled on Dec 26, 2023 0:09:42 GMT -4
Among the objectives of LinkedIn , as for other networks, it is important that registrants come there and spend time there. Whatever the network, there is always a big gap between registered users and active users (10 million / 6.5 million for LinkedIn; 10 million / 3.5 million for Viadeo , etc.). This is why LinkedIn launched Pulse (personalized news), “endorsements” (skills recommendations), etc. One of the levers, once people are on the site, is to facilitate navigation and to do everything so that we can quickly move from one page to another and especially from one profile to another.
I explained it in a previous article: everything is done so that people leave your profile as soon Email Data as they arrive ( LinkedIn: how to scare away your visitors ). To make it easier to navigate from one profile to another, LinkedIn offers “similar profiles” on the one hand. When you are on a profile, at the bottom of the right column, LinkedIn offers a selection of 10/15 “similar profiles”. We find these similar profiles in the results pages, at the bottom of the right column, next to each profile. LinkedIn Similar Profiles The “similar profiles” option is highly promoted by LinkedIn teams in their training for recruiters. And it works! I met several people whose "similar profiles" were responsible for 30% to 40% of the traffic.
That is to say that 30% to 40% of the people who come to their profiles were on the profiles of colleagues / colleagues / competitors and arrived by clicking on their profile in the selection of "similar profiles". LinkedIn also offers what I call the “Amazon option”. Just as when we consult a book on Amazon, Amazon offers us “products frequently purchased together” sections; "Customers who purchased this item also purchased"; “what other items do customers buy after viewing this item?”; on LinkedIn, there is a section “other pages consulted” / “people also viewed”… LinkedIn other pages viewed Many people don't realize it (we don't see it on our profiles but only on the profiles of others). For others, this section is not clear.
I explained it in a previous article: everything is done so that people leave your profile as soon Email Data as they arrive ( LinkedIn: how to scare away your visitors ). To make it easier to navigate from one profile to another, LinkedIn offers “similar profiles” on the one hand. When you are on a profile, at the bottom of the right column, LinkedIn offers a selection of 10/15 “similar profiles”. We find these similar profiles in the results pages, at the bottom of the right column, next to each profile. LinkedIn Similar Profiles The “similar profiles” option is highly promoted by LinkedIn teams in their training for recruiters. And it works! I met several people whose "similar profiles" were responsible for 30% to 40% of the traffic.
That is to say that 30% to 40% of the people who come to their profiles were on the profiles of colleagues / colleagues / competitors and arrived by clicking on their profile in the selection of "similar profiles". LinkedIn also offers what I call the “Amazon option”. Just as when we consult a book on Amazon, Amazon offers us “products frequently purchased together” sections; "Customers who purchased this item also purchased"; “what other items do customers buy after viewing this item?”; on LinkedIn, there is a section “other pages consulted” / “people also viewed”… LinkedIn other pages viewed Many people don't realize it (we don't see it on our profiles but only on the profiles of others). For others, this section is not clear.