Post by account_disabled on Mar 5, 2024 23:29:28 GMT -4
Adidas store. Adidas and other brands boost demand for sustainable cotton
Dozens of global companies have made substantial progress in their sustainable cotton sourcing.
This has been confirmed by the latest rankings, providing evidence that more companies in the fashion industry are taking action to improve their contribution to the issue of water scarcity, pollution and biodiversity loss.
However, at the same time the Chile Mobile Number List rankings confirm that a significant number of organizations are still doing nothing to address the environmental impact of their cotton demand.
Model.Adidas and other brands boost demand for sustainable cotton
For its part, the German giant Adidas, dedicated to the manufacture of footwear, sportswear and other products, took first place in the world league table, rising from sixth to first place since the rankings were last published in 2017.
The firm currently knocks Ikea from the top spot to second, while H&M is in third place and Marks & Spencer is considered Best British Artist at number six.
The rankings are published today, just before London Fashion Week, by a coalition of three NGOs: Pesticide Action Network UK, Solidaridad and WWF.
The results are based on research carried out by the independent consultancy Aidenvironment. In it, 77 companies that use cotton were evaluated and it is estimated that they represent more than 10,000 metric tons of demand for this material per year, emphasizing:
Public politics.
How much of the cotton uses certified sustainable sources.
How open they are with their supply chain traceability.
Several firms have made substantial progress, exemplified by companies such as Bestseller and Decathlon, which in 2017 were classified as “beginning the journey,” but are now classified as “leaders on the way.” Almost all companies that made public commitments have made substantial improvements, according to the ranking, with for the first time more than half of the companies ranked today having commitments to use sustainable cotton.
Additionally, 11 big brands, including Nike, H&M and C&A Group, have committed to sourcing 100% of their cotton from more sustainable sources by the end of this year. The group includes IKEA, Adidas, and Marks and Spencer, aim to keep their sourcing records 100% sustainable
M&S head of sustainable business Carmel McQuaid said:
As the UK's largest clothing retailer, we source around 50,000 tonnes of material each year. Cotton is used in around half of our clothing and home products, so it is important to us that it has been produced the right way, with respect for the environment and the people who grow and choose it. We are proud to work with WWF, the Better Cotton Initiative (BCI) and others to support more sustainable cotton practices; It is something we have been working on for over 10 years and will continue to be a focus for M&S, as we continue to ensure that 100% of the cotton for our clothing is more sustainably sourced.
However, the bottom third of companies in the ranking scored zero, including global giants such as Amazon, Footlocker, Giorgio Armani and Max Mara.
Kate Norgrove, executive director of advocacy and campaigns at WWF-UK, said:
Leading British companies are showing international leadership in sourcing environmentally friendly cotton, but the gap between the best and the rest is simply not good enough. More and more companies must choose to fulfill their responsibilities and make concrete commitments to use more sustainable cotton, as in 2020 consumers know more and demand more from their favorite brands.
The research also found that a lack of demand means that 75% of certified sustainable cotton is currently sold as conventional cotton. While 21% of global production is now more sustainable, and only 5% of total global production is actively purchased as sustainable by retailers and brands.
«Farmer groups end up selling most of their more sustainable products as conventional cotton, due to lack of demand. If defective brands took their responsibilities seriously, this wouldn't be a problem ," explained Isabelle Roger, global cotton program manager at Solidarity Network.
Dozens of global companies have made substantial progress in their sustainable cotton sourcing.
This has been confirmed by the latest rankings, providing evidence that more companies in the fashion industry are taking action to improve their contribution to the issue of water scarcity, pollution and biodiversity loss.
However, at the same time the Chile Mobile Number List rankings confirm that a significant number of organizations are still doing nothing to address the environmental impact of their cotton demand.
Model.Adidas and other brands boost demand for sustainable cotton
For its part, the German giant Adidas, dedicated to the manufacture of footwear, sportswear and other products, took first place in the world league table, rising from sixth to first place since the rankings were last published in 2017.
The firm currently knocks Ikea from the top spot to second, while H&M is in third place and Marks & Spencer is considered Best British Artist at number six.
The rankings are published today, just before London Fashion Week, by a coalition of three NGOs: Pesticide Action Network UK, Solidaridad and WWF.
The results are based on research carried out by the independent consultancy Aidenvironment. In it, 77 companies that use cotton were evaluated and it is estimated that they represent more than 10,000 metric tons of demand for this material per year, emphasizing:
Public politics.
How much of the cotton uses certified sustainable sources.
How open they are with their supply chain traceability.
Several firms have made substantial progress, exemplified by companies such as Bestseller and Decathlon, which in 2017 were classified as “beginning the journey,” but are now classified as “leaders on the way.” Almost all companies that made public commitments have made substantial improvements, according to the ranking, with for the first time more than half of the companies ranked today having commitments to use sustainable cotton.
Additionally, 11 big brands, including Nike, H&M and C&A Group, have committed to sourcing 100% of their cotton from more sustainable sources by the end of this year. The group includes IKEA, Adidas, and Marks and Spencer, aim to keep their sourcing records 100% sustainable
M&S head of sustainable business Carmel McQuaid said:
As the UK's largest clothing retailer, we source around 50,000 tonnes of material each year. Cotton is used in around half of our clothing and home products, so it is important to us that it has been produced the right way, with respect for the environment and the people who grow and choose it. We are proud to work with WWF, the Better Cotton Initiative (BCI) and others to support more sustainable cotton practices; It is something we have been working on for over 10 years and will continue to be a focus for M&S, as we continue to ensure that 100% of the cotton for our clothing is more sustainably sourced.
However, the bottom third of companies in the ranking scored zero, including global giants such as Amazon, Footlocker, Giorgio Armani and Max Mara.
Kate Norgrove, executive director of advocacy and campaigns at WWF-UK, said:
Leading British companies are showing international leadership in sourcing environmentally friendly cotton, but the gap between the best and the rest is simply not good enough. More and more companies must choose to fulfill their responsibilities and make concrete commitments to use more sustainable cotton, as in 2020 consumers know more and demand more from their favorite brands.
The research also found that a lack of demand means that 75% of certified sustainable cotton is currently sold as conventional cotton. While 21% of global production is now more sustainable, and only 5% of total global production is actively purchased as sustainable by retailers and brands.
«Farmer groups end up selling most of their more sustainable products as conventional cotton, due to lack of demand. If defective brands took their responsibilities seriously, this wouldn't be a problem ," explained Isabelle Roger, global cotton program manager at Solidarity Network.