Post by account_disabled on Mar 7, 2024 0:41:45 GMT -4
To choose the correct communication approach and identify the most effective marketing strategies to achieve sales objectives, a company must first of all be clear about who its products and services are aimed at. The starting point is the distinction between B2B and B2C , which are configured as two macro-categories of business or, rather, two different ways of understanding it. In this article we will discover the difference between B2B and B2C from different points of view: the type of customers, the marketing strategies and, finally, the most suitable tools for lead generation in both directions. B2B and B2C: definition B2B ( Business to business ) or Business between companies is an approach to sales that is aimed at other companies for the exchange of products or services.
The clientele is made up, in this case, of a few individuals, because it is limited to specific professional sectors and organizations with very specific needs; however, relationships of this type tend to be more long-lasting and purchase orders are generally very large. B2C ( Business to consumer ) refers , however, to the sale of goods or services on the mass market . A range of action that is certainly broader than that of B2B, but on the other hand the relationship with the customer is much more unstable and the purchasing volume is, in most cases, lower. Two different targets necessarily translate into different ways of communicating and marketing. Let's find Hong Kong Telegram Number Data out, in the next paragraph, which approach is best to use in the B2B field and which in the B2C field. B2B and B2C communication As we have seen, B2B and B2C have the substantial difference of addressing different audiences; it follows that, to win over customers, it is necessary to choose communication methods that satisfy the needs and interests of each group of interlocutors.
From a B2B perspective, it is essential to maintain and manage relationships with existing customers , because it is precisely thanks to performance that success in creating new relationships is measured. In other words, the objective is to promote visibility and brand reputation on the reference market and maintain all those contacts that ensure the development and growth of the company. On the acquisition channels, the contents must highlight the company's professionalism and expertise and will therefore be texts of a technical-informative nature . If, as we have seen, B2B customers are used to forming long-lasting relationships with a certain economic volume, then they will need valid and rational arguments before concluding the purchase. In B2C we completely change tone, because here elements of emotional marketing come into play , where messages are designed to influence the needs of the consumer ; the focus is on how a product is presented, rather than on its real qualities. B2C marketing plays on emotion because it can count on the fact that customer decisions are made more "lightly" and quickly, and there is rarely continuity of purchase.
The clientele is made up, in this case, of a few individuals, because it is limited to specific professional sectors and organizations with very specific needs; however, relationships of this type tend to be more long-lasting and purchase orders are generally very large. B2C ( Business to consumer ) refers , however, to the sale of goods or services on the mass market . A range of action that is certainly broader than that of B2B, but on the other hand the relationship with the customer is much more unstable and the purchasing volume is, in most cases, lower. Two different targets necessarily translate into different ways of communicating and marketing. Let's find Hong Kong Telegram Number Data out, in the next paragraph, which approach is best to use in the B2B field and which in the B2C field. B2B and B2C communication As we have seen, B2B and B2C have the substantial difference of addressing different audiences; it follows that, to win over customers, it is necessary to choose communication methods that satisfy the needs and interests of each group of interlocutors.
From a B2B perspective, it is essential to maintain and manage relationships with existing customers , because it is precisely thanks to performance that success in creating new relationships is measured. In other words, the objective is to promote visibility and brand reputation on the reference market and maintain all those contacts that ensure the development and growth of the company. On the acquisition channels, the contents must highlight the company's professionalism and expertise and will therefore be texts of a technical-informative nature . If, as we have seen, B2B customers are used to forming long-lasting relationships with a certain economic volume, then they will need valid and rational arguments before concluding the purchase. In B2C we completely change tone, because here elements of emotional marketing come into play , where messages are designed to influence the needs of the consumer ; the focus is on how a product is presented, rather than on its real qualities. B2C marketing plays on emotion because it can count on the fact that customer decisions are made more "lightly" and quickly, and there is rarely continuity of purchase.